Vision & Mission Güral is a tradition.
Vision & Mission
Our Vision
To offer healthy products that facilitate life by enriching production with new technological solutions in line with customer expectations.
Our Mission
To objectively evaluate our regional advantages and continuously add value to our environment and society...
To produce accessible and high-quality products by utilizing the latest technology with principled, innovative, and competitive behavior.
To meet customer expectations with a customer-oriented approach, fulfill legal obligations, respect ethical values, and contribute to social and economic development by continuously enhancing employee competencies within a learning organizational structure.
Our Values
- We are a team of experts in our field.
- We have a creative, innovative, and pioneering organization.
- We produce result- and quality-oriented products with a flexible structure.
- We are a synchronized and proactive team with operational mastery.
- We are open to continuous development with our professionalism and synergy.
- We are visionary and act with a future-oriented attitude.
- We are reliable, providing solutions to customer demands at every stage with our well-equipped structure.
- We value our team members and aim to keep their motivation high.
- We are sensitive to humanity and nature within the framework of social responsibility. In line with this sensitivity, we take all necessary environmental and workplace safety measures.
- Güral Porcelain conducts R&D and design activities focused on producing “High-Quality, White, Healthy, Durable, Aesthetic” products in compliance with national and international standards, aiming for customer satisfaction. Our brand is a symbol of reliability.
Quality Policy
In the porcelain sector, we aim to be a preferred organization by complying with legal regulations, adhering to the Quality Management System requirements, continuously improving efficiency, managing with an awareness of continuous improvement and goals, and prioritizing satisfaction while producing porcelain tableware that sets an example by utilizing contemporary technological requirements.
Supply Chain Security Management Policy
Güral Porcelain explains the standards and principles it upholds in relationships with suppliers. With this policy, the company aims to establish and maintain relationships with responsible suppliers who meet quality and operational targets while ensuring security throughout the supply chain.
Energy Policy
- To provide a framework for establishing and reviewing energy objectives and targets and ensuring accessibility to relevant information, resources, and support necessary for achieving these targets, and to review and update them regularly.
- To continuously improve the Energy Management System and energy performance to suit the organization’s purpose and scale, document it, communicate it to all employees, review it, and ensure its up-to-date status.
- To comply with all energy-related laws, regulations, and other requirements.
- To use appropriate resources and technologies to control energy use.
- To reduce energy consumption, implement improvements for continuous development in energy efficiency, and monitor the outcomes.
- To use energy-efficient products, procure energy-efficient services, and prioritize energy efficiency in design activities.
- To contribute to raising awareness and educating all employees about energy sensitivity.
