HR Policy

Güral Porselen has been producing flawless porcelain since 1989 by combining traditional craftsmanship knowledge and aesthetic understanding with contemporary production techniques. This qualified production is carried out not only domestically but also in 60 different countries, covering an area of 275,000 m², 75,000 m² of which is enclosed. The quality of flawless porcelain is certified by TSE and ISO 9001 Quality Assurance Standards. Güral Porselen has carved out a special place in the industry by simultaneously utilizing its deep-rooted corporate culture and modern production techniques. Developing robotic solutions for special forms, Güral Porselen has achieved significant increases in both quality and production capacity through this production technique.

In addition to R&D efforts, Güral Porselen is a brand highly sensitive to the environment. Many of the furnaces in the production facilities utilize heat recovery systems. The heat that is prevented from being released into the environment is redirected to suitable areas within the factory, providing energy savings and reducing carbon monoxide emissions.

Bringing together craftsmanship and art, we prepare future options infused with the spirit of the past with great care, using modern production techniques and traditional handcrafting methods. For us, porcelain is like an endless success story—one that exists as it is told, grows as it is produced, and spreads to everyone.